Powering Endurance: The Amazing Sponsors Behind the Biggest Little Ultra

The Biggest Little Ultra Marathon at Sparks Marina in Reno, Nevada, isn't just about testing human limits through fixed-time and fixed-distance races spanning 6 to 48 hours. Behind every successful ultra-marathon event stands a community of dedicated sponsors who believe in the power of endurance sports and the athletes who dare to push their boundaries. Let's take a closer look at the incredible businesses supporting this unique racing experience.

A Race with Purpose

Before diving into the sponsors, it's worth noting that the Biggest Little Ultra goes beyond personal achievement. The event donates a portion of its proceeds to Liberty Dogs, an organization that trains service dogs for disabled veterans. This charitable mission attracts sponsors who share similar values of service and community support.

Meet the Sponsor Family

Aflac: Protecting What Matters Most

Leading the sponsor lineup is Aflac, the well-known supplemental insurance company. Their sponsorship makes perfect sense for an ultra-marathon event, as they understand that "health insurance wasn't designed to cover everything." Ultra-runners know the importance of comprehensive coverage, especially when participating in events that push physical limits. Aflac's presence demonstrates their commitment to supporting athletes who understand the value of preparation and protection. To learn more, contact Barbara Byers at 775.770.4877 or via email at barbara_byers@us.aflac.com

Hammer Nutrition: Fueling Excellence Since 1987

No ultra-marathon would be complete without proper nutrition support, and Hammer Nutrition brings nearly four decades of expertise to the table. Specializing in endurance nutrition products, they've been "promoting endurance and optimum health since 1987." For runners tackling 24, 48-hour, or 100-mile challenges, having access to scientifically-formulated nutrition products isn't just helpful—it's essential for success and safety. Participants will receive free supplies during the Biggest Little Ultra AND receive a discount code to buy from Hammer Nutrition at a Biggest Little Ultra discount.

Mount to Coast™: Purpose-Built Performance

Perhaps no sponsor understands the ultra-running community better than Mount to Coast™. As "a performance footwear brand rooted in long-distance running," they create shoes specifically designed to "meet the standards of the world's toughest races." Their tagline about allowing "ultrarunners to test their limits" perfectly aligns with the Biggest Little Ultra's mission. When your feet are your primary tool for 48 hours straight, having sponsors who understand the unique demands of ultra-distance running makes all the difference. Mount to Coast will generously donate a pair of shoes to each race's top male and female finishers! Wow!

Kro-built: Local Craftsmanship

Sometimes the best sponsors are right in your backyard. Kro-built, a Reno-based trailer repair company specializing in "trailer repair, parts and custom fabrication," represents the local business community's support for the event. Their inclusion shows how ultra-marathons can bring together diverse business communities around a shared appreciation for endurance and determination.

Sierra Summit Tax and Wealth Management LLC: Financial Fitness

Ultra-runners understand the importance of planning and long-term strategy—qualities that extend beyond race day. Sierra Summit Tax and Wealth Management LLC serves "Northern Nevadans and beyond," bringing financial expertise to support an event that celebrates long-term commitment and strategic thinking.

Shaklee Wellness Products: Holistic Health Approach

Rounding out the sponsor family is Shaklee Wellness Products, offering "safe, scientifically-proven, earth-friendly products." Their commitment to wellness aligns perfectly with the ultra-running community's focus on overall health and sustainability. The fact that they offer event participants a free membership with $50 purchase that provides an automatic 15% discount on all products shows their genuine investment in supporting the running community. Learn more here.

The Perfect Sponsor Ecosystem

What makes the Biggest Little Ultra's sponsor lineup so impressive is how each company complements the others. From foot protection (Mount to Coast) to nutrition (Hammer Nutrition), from financial planning (Sierra Summit) to wellness products (Shaklee), from insurance protection (Aflac) to local craftsmanship (Kro-built), these sponsors create a comprehensive support system that mirrors what ultra-runners need in their own lives.

More Than Just Logo Placement

These sponsors represent more than corporate visibility—they're investing in a community that values persistence, preparation, and pushing beyond perceived limits. The Biggest Little Ultra offers various race formats including 6-hour, 12-hour, 24-hour, 48-hour options, plus 50-mile and 100-mile races, along with relay team options. This diversity means sponsors are supporting athletes of all experience levels and goals.

Looking Ahead

As the Biggest Little Ultra continues to grow, its sponsor family demonstrates that successful events require more than just registration fees and finish line ribbons. They need partners who understand that ultra-running isn't just a sport—it's a lifestyle that demands the right equipment, nutrition, protection, and support systems.

Whether you're planning to tackle your first 6-hour event or you're a seasoned 100-miler, knowing that these dedicated sponsors stand behind the Biggest Little Ultra adds another layer of confidence to an already impressive event. They're not just supporting a race; they're investing in a community that believes in testing limits, achieving the seemingly impossible, and doing good along the way.

The next time you lace up for a long training run or toe the line at an ultra-marathon, remember the businesses that make these events possible. They're the unsung heroes who help turn ambitious dreams into achievable realities, one mile at a time.